Director @ Elufa Systems Limited

  • BI Best Practice
  • Oracle Essbase, Hyperion Planning & Oracle Business Intelligence Foundation Suite
  • Networked with other professionals including Tim Tow Ace Director and Christian Screen Ace Director
  • BSc Computer Science Queen Mary Westfield University of London
  • The First Oracle University Authorized Hyperion Instructor in Hong Kong
  • Oracle University Hyperion Instructor
  • Project Manager & Business Development Manager
  • Generated a substantial amount of projects for Elufa Systems


Steve Yeung
Your daily BI delivered!
18+ years project management and business development experience implementing Hyperion Planning, Hyperion Essbase, Brio, OBIEE,, Anaplan and PowerBI. Proven record of initiative and success in project management, customer relationship development, and project management from small projects to large-scale ones for multi-national organizations.

I am experienced at managing multiple simultaneous projects, while delivering on-time and to budget. I have a passion for finding new business channels.

Determined and fast-paced, I am results driven, prefer to take concrete action and thrive on challenge. I am comfortable with risk.

I am comfortable with risk and have twice been involved in start-ups. These ventures into running a SMB have broadened my skills at managing a core business. One business idea, uEatiPay, a diner rebate program, was accepted into a government funded incubation program. A second venture, FindHome, a website and mobile app for listing Hong Kong property, was the 3rd highest ranked real estate website in Hong Kong.

I am usually the person initiating new projects and starting new business. I work hard at pre-sales strategies and tactics for project implementation. I can make those 'hard to close' deals.

I am an inspiring, persuasive and articulate project leader. I am able to motivate team members to peak performance levels and achieve results believed impossible.

I maintain a blog on business intelligence at I am excited by future BI trends and ideas.

Specialties: EPM, Data Scientist, Business Analysis, Project Management, Business Development, Hyperion Planning, Essbase, Oracle BIEE / BI Apps, KPI Research & Development, Design and Implement Dashboards,

I also hold a Hong Kong Computer Society Full Member Status as well as being a Committee Member for BI and Big Data Special Interest Group.

Please also remember to visit my blog and workfolio:

Career Timeline

  1. -
    Director, Elufa Systems Limited

    Lead service implementation for a range of solutions including EPM, BI, Data, ETL, and more.
    Provide valuable insights and guidance to clients, helping them to optimize their technology and achieve their business goals.
    Oversee a team of professionals to deliver high-quality service and support to clients.
    Collaborate with other directors and executives to develop strategic plans for the company's growth and success.
    Utilize extensive expertise and experience in the field to identify opportunities for improvement and innovation.
    Foster a culture of excellence and teamwork, motivating and empowering team members to achieve their full potential.

  2. -
    Associate Director, Elufa Systems Limited

    Managing various line of business, exploring new opportunities and ventures. These include OBIEE,, Progress DataDirect, Oracle Big Data and Oracle Cloud Services.

  3. -
    Big Data & Business Intelligence Committee Member, Hong Kong Computer Society

    Being Alliance Relationship Committee Member for HKCS Big Data & Business Intelligence, I strive to build and reinforce partner relationships. Moreover, maintaining high quality of outsourced functions and activities is extremely important for the success of our events.

  4. -
    Business Development Manager, Elufa Systems Limited

    Manage Business Development Team, develop key business partnerships for Asian markets, develop delivery partnerships, establishing education center for Oracle and Hyperion training.

    ★ Drove partnership with Oracle that resulted in Elufa becoming an Oracle Authorized Education Center in Hong Kong and being authorized instructor for Hyperion and OBIEE.
    ★ Drove partnership that resulted in Elufa becoming the one of the first Asian partners to resell BITeamwork and Dodeca.
    ★ Improved Elufa status by getting Oracle Gold Partner as well as Partner Specialization for Hyperion Planning, HFM, OBIEE, Essbase.
    ★ Drive New Clients and Sales for Hyperion Planning, OBIEE and Essbase.

  5. -
    Project Manager, Elufa Systems Limited

    Lead multiple teams of 3-6 consultants, including dashboard developers, senior and associate consultants, manage proposals, project scopes, project timelines, progress reports, billing summaries, time sheets, system designs, proto-typing, pre-sales, quality assurance test scripts, installation, configurations, development, SIT, UAT to go live. Act as single point of contact for clients. Develop and recommend business oriented solutions, develop new accounts and deepen existing client relationships.

    Selected Core Project Account as a Lead Role:
    ★ Pernod Ricard Korea,
    ★ Pernod Ricard Singapore,
    ★ Pernod Ricard Thailand,
    ★ Pernod Ricard Malaysia,
    ★ Pernod Ricard China,
    ★ Pernod Ricard Asia, OBIEE, CEO Dashboard (Gartner Reviewed)
    ★ Pernod Ricard China, OBIEE, Management Performance Dashboard
    ★ Pernod Ricard Duty Free, OBIEE + Essbase, Enterprise Dashboard
    ★ Pernod Ricard China, OBIEE, Marketing Dashboard
    ★ Pernod Ricard China, OBIEE, Intellectual Property Dashboard
    ★ Pernod Ricard China, OBIEE, Management Dashboard (Award Winning)
    ★ Pernod Ricard Japan, OBIEE, Enterprise Dashboard
    ★ Pernod Ricard Korea, OBIEE, Enterprise Dashboard Financial Reporting, Essbase
    ★ Pernod Ricard Thailand, Hyperion Planning
    ★ Mandarin Oriental Hotel Group, Hyperion Planning
    ★ Manulife, OBIEE & Interactive Reporting
    ★ DBS Bank, OBIEE, Performance Dashboard
    ★ Ageas, OBIEE, Financial Dashboard

    ★ Maintain 100% on-time delivery
    ★ Reactivated dormant clients and improved C-level long-term client relationships and sales
    ★ Promoted to position managing all of Elufa's Oracle BI projects

  6. Hong Kong Computer Society BISIG Committee Member
  7. -
    KPI Professional, Management Information Systems, , The KPI Institute
  8. MondayBI Blog

    Started blogging for OBIEE and Essbase.

  9. -
    Oracle Business Intelligence Enterprise Edition 11, Oracle University
  10. -
    Oracle Essbase 11 Certified Implementation Special, Oracle University
  11. -
    Senior Consultant, Elufa Systems Limited

    Managed system design, development, SIT, UAT. Executed all project schedules and deliverables directly assigned by Project Manager. Responsible for raising and solving issues internally before deadlines. Responsible for generating full analytical report.

    Selected project development included:
    ★ Mainetti, Hyperion Planning Enhancement
    ★ CITIC Pacific, HFM Financial Reports
    ★ Gammon, Hyperion Planning Financial Reports
    ★ Canon Asia, Hyperion Planning Enhancement
    ★ Pernod Ricard, Hyperion Planning implementation projects for Singapore, Philippines, Indonesia, India, China, Taiwan, Thailand
    ★ Sony Hong Kong, Brio Implementation
    ★ ASAT,Essbase BI & Brio Implementation
    ★ Mainetti,Hyperion Planning Implementation

    ★ Started Business Intelligence Team
    ★ Exceeded 90% on-time delivery for projects

  12. -
    Associate Consultant, Elufa Systems Limited

    ■ Learning core implementation phases.
    ■ Learn soft and technical skills. In specific, Hyperion Planning, Financial Report, Essbase and Brio.
    ■ Learn communication skills, self-discipline, commit to goals and timelines.
    ■ Learn to always prepare to embrace new concepts and technologies.
    ■ Complete all items assigned by Senior Consultant in a timely manner.

  13. -
    Sales Executive, Gorbo Limited

    Manager daily sales paper work, email communications, stock keeping, stock ordering.

  14. -
    Marketing Executive, Jun Hing Paper Products

    Helped senior marketing arrange booths and props for promotional events for paper products.

  15. -
    Bachelor of Science, Computer Science, Queen Mary Westfield University of London

    Computer Science

  16. -
    A Levels, Fettes College

Experience Highlights

  • Big Data & Business Intelligence Committee Member
    Hong Kong Computer Society
  • Business Development Manager
    Elufa Systems Limited
  • Project Manager
    Elufa Systems Limited
  • Senior Consultant
    Elufa Systems Limited
  • Associate Consultant
    Elufa Systems Limited

Education Highlights

  • KPI Professional, Management Information Systems, General
    The KPI Institute
  • Oracle Essbase 11 Certified Implementation Specialist, Management Information Systems, General
    Oracle University
  • Oracle Business Intelligence Enterprise Edition 11g Implementation Specialist, Management Informatio
    Oracle University
  • Bachelor of Science, Computer Science
    Queen Mary Westfield University of London


  • 60
    Project Implementations
  • 100%
    On Time Delivery
  • 100%
    Team Utilization


  • Essbase
  • Business Intelligence
  • Dashboard
  • Performance Dashboards
  • Business Analysis
  • Data Integration
  • KPI Reports
  • KPI Dashboards
  • Hyperion Planning
  • What-if Analysis
  • KPI implementation
  • Hyperion EPM
  • Hyperion Performance Suite
  • Big Data
  • OBI Apps
  • Strategic Financial Planning

Questions & Answers

Why did you choose this profession?
It's mainly because BI is an extremely interesting field. There's no field that allows you to learn every departmental and business unit's needs. Why they do things as it is? How they do things? What they care about? These are all important sharing sessions that develop a well built corporate BI. This is also what makes this field extremely interesting. To be honest, it's like someone is paying me to learn all the essence of their field.
Describe your greatest accomplishments
There's quite a few but I've always been the initiator and took all the start-up jobs within the organization. I've started the BI team from scratch. This took quite some time, having to also do the presales, sales, requirement, design, development... well basically a full scale delivery then also coaching and training new members of the team. We're very mature now so I've started to enhance the overall company's status by introducing partnering up with Oracle. Now being a Oracle Gold Partner as well as being one of the few locally specialized delivery partners for Hyperion and OBIEE. On top of these achievements, I've also started partnerships with well known products in US but was not introduced in Asia. These products include Dodeca and BITeamwork. Finally, I've made Elufa the an Oracle Authorized Education Center as well as being the first Oracle University authorized Hyperion Instructor in Hong Kong.
Who are your main influencers?
It would definitely be Stephen Few in the Visual Analytic and Eric Siegel in the Predictive Analytics world. And if we take this more personal, I would really think Malcolm Gladwell greatly influenced the way I think.
What tools do you use?
Just to name a few, I use Essbase, OBIEE, Hyperion Planning, Essbase Analytic Links, ODI, Informatica, Exalytics, Endeca, Golden Gate, Attunity Replicate, OBIA, HFR, FDM... the list doesn't end.


Hong Kong

Currently Seeking